Video Marketing Library

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    • #31018
      Ryan Henry
      Participant

      Why is your Mission, Values & Identity important?

      Your brand is the persona for your business that differentiates your business from the competition and helps your customers to develop loyalty to your products or services. Your Mission Statement, Vales and Identity should reflect what you stand for.

      Mission Statement

      Your mission statement is an overview of your brand’s goal, the products or services you
      provide, who your primary customers are and if you serve a specific territory.

      Brand Values

      Your brand values are what you stand for as a company. These values help guide your
      brand as you grow.

      Brand Identity

      Your brand identity is how your business presents itself. Your brand identity ensures a
      consistent presence across marketing channels and platforms.

      Download the free work guide here.

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