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February 25, 2021 at 10:15 am #31018Ryan HenryParticipant
Why is your Mission, Values & Identity important?
Your brand is the persona for your business that differentiates your business from the competition and helps your customers to develop loyalty to your products or services. Your Mission Statement, Vales and Identity should reflect what you stand for.
Your mission statement is an overview of your brand’s goal, the products or services you
provide, who your primary customers are and if you serve a specific territory.
Your brand values are what you stand for as a company. These values help guide your
brand as you grow.
Your brand identity is how your business presents itself. Your brand identity ensures a
consistent presence across marketing channels and platforms.
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